Email Flows | Rod Shield x Slice of the Pie

Why flows

Campaigns are work. Flows are payroll that never clocks out.

24/7

They run while the shop is closed

Someone in Alaska abandons a cart at 11pm. The reminder goes out at midnight. Nobody at Rod Shield lifts a finger.

Big share

Typically a large slice of email revenue

In most Shopify stores on Klaviyo, automated flows bring in a big share of email revenue from a small share of sends. That's a typical pattern across stores, not a guarantee for Rod Shield.

Build once

Then we tune, not rebuild

Each flow gets written once, then we test subject lines and offers month to month. The work compounds instead of starting over every send.

What you have today vs what you get

From a bare signup box to a full system.

Today on Square Online

A bare "Stay in the Loop" signup. No reason given to join.
Square's built-in marketing only. No automated flows.
Abandoned checkouts just disappear.
No setup help after a pancake ships.
No review requests, so no new reviews coming in.
Hood buyers and rod can buyers get the same nothing.
No SMS list for drop alerts.

On Shopify + Klaviyo

"First dibs on new pancake drops" popup with an optional SMS step.
5 flows, 21 emails and 2 texts running around the clock.
Checkout recovery with a separate path for $150+ carts.
Pancake setup guide: box choice, 2 x 4.25 lens, band.
Day 14 review request on every order.
Cross-sells split by what they bought: hood, rod can, everything else.
Winback that restocks lenses and gaskets, and early access to art drops.

01Welcome 02Checkout 03Browse 04Post-purchase 05Winback

Flow 01 of 05 · 5 emails + 1 SMS designed

Welcome series

Turns a cold Facebook follower into a first order. Four emails in seven days, plus a text for anyone who opts into SMS.

Trigger

Joins the First Dibs list from the new popup: "First dibs on new pancake drops." Step 2 of the popup asks for a phone number (optional).

Filters

Exits the moment they place an order. Skips anyone already in the customer list from the Square import.

Timing

Email 1 right away, Email 2 on day 2, Email 3 on day 4 (split by what they browsed), Email 4 on day 7.

Goal

First purchase inside 7 days. Second goal: get them to reply, which trains Gmail that Rod Shield is mail they want.

KPI target · Typical range

40 to 60% open rate on welcome emails. 2 to 5% of new subscribers place an order inside the series. Industry ranges, not a Rod Shield promise.

Flow canvasTrigger Email SMS Delay Split

TriggerJoins First Dibs listPopup: First dibs on new pancake drops

Email 1You're on the First Dibs list

Conditional splitSMS subscriber?

Yes, gave phoneSMS 1Welcome text, 5 min after signup

No, email only

Email only. No text sent.

Wait 2 days

Email 2The first 50 lb rod can was ours

Wait 2 days

Conditional splitViewed a hood or lens?

Yes: hood shopperEmail 3ABalsa box or goggle box?

No: pipefitting firstEmail 3BOur #1 item isn't a hood

Wait 3 days

Email 4What do you run on the line?

Exit: order placed or day 7

In Klaviyo, a split does not rejoin. The builder repeats the steps below each split. We draw them merged so it reads clean.

Every message, designed

Email 1 Immediately

Rod Shieldinfo@rod-shield.com

You're on the First Dibs list

New pancake drops hit your inbox before they hit Facebook.

Made by welders, for welders

First Dibs list

You're in. First dibs is yours.

Made by welders, for welders. That's not a slogan. It's who packs your order and who picks up the phone.

When we drop new pancake art, this list sees it first. Before Facebook. Before the other 62K.

Ships next business day, all 50 states
Every pancake comes in your pick of a balsa wood box or goggle style box
Real people at (956) 605-7846, Mon to Fri 10 to 6, Sat 10 to 3

Shop pancake hoods

Carbon fiber pancake welding hoodFrom $129.99Shop

Sugarscoop welding helmetFrom $99.99Shop

50 lb welding rod container$54.99Shop

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. No discount in the first email. The hook is access: new art drops land here first. That protects margin on a $129 to $279 hood and gives people a reason to stay subscribed.

SMS 1 5 min after signup

RSRod ShieldText message

Rod Shield: You're in. New pancake drops text here first, before they post anywhere. Shop: rod-shield.com Reply STOP to opt out.

Delivered

Why this text. One text, no offer. SMS is the channel for drop alerts later, so we keep the first one clean.

Email 2 Day 2

Rod Shieldinfo@rod-shield.com

The first 50 lb rod can was ours

4.9 stars from guys who haul it every day.

Made by welders, for welders

Home of the first 50 lb welding container

We built the first 50 lb rod can.

Before this, rods rode in duct tape and cardboard. We fixed that. Now it's the one fitters keep reordering, with a 4.9 average rating.

★★★★★
"I've ordered from Rod Shield a few times now, and I've had a good experience every time. The arm pad is very nice, and does a good job of protecting the arm. The bucket organizer is great. The welding caps are probably my favorite, though. They're light, but also seem very durable. Overall, I'm very pleased."
Paul F.

50 lb welding rod container$54.99Shop

Replacement caps and gasketsShop sizesShop

Pull magnet$14.99Shop

Get the 50 lb can

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

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Why this email. Email 2 sells the brand story with the one product that has a real claim behind it. The only review we use anywhere is Paul F.'s, word for word.

Email 3A Day 4, hood shoppers

Rod Shieldinfo@rod-shield.com

Balsa box or goggle box?

Pick your pancake. We'll ship it tomorrow.

Made by welders, for welders

For the hood shoppers

Pick your pancake.

Carbon fiber, built for pipeline. Every pancake comes with your choice of box:

Balsa wood box: Classic feel, light, the old school pick
Goggle style box: Goggle fit, seals tight to your face

Carbon fiber pancake welding hood$129.99 to $279Shop

Blue welding lens$79.99Shop

Flip up attachment$39.99Shop

Proposed offer. Not approved yet.

Free blue welding lens with your first pancake hood.

Build your pancake

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Hood browsers get the hood decision made simple. The free lens bundle is a proposed lever, not a discount code. It raises perceived value without training people to wait for a sale.

Email 3B Day 4, everyone else

Rod Shieldinfo@rod-shield.com

Our #1 item isn't a hood

It's the template fitters keep in the truck.

Made by welders, for welders

For the fitters

Our #1 seller isn't a hood.

It's the 12" branch saddle template. Lay it out, mark it, cut it. Fitters buy one, then buy another for the guy next to them.

12" branch saddle template$59.99Shop

Pipefitting chain clampsShop sizesShop

Pipe wrap around$34.99Shop

Shop pipefitting tools

Ships next business day. Local pickup in Edinburg if you're in the Valley.

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Not everyone on the list wants a hood. The saddle template is the most popular item in the store, so it leads for anyone who didn't browse helmets.

Email 4 Day 7

Rod Shieldinfo@rod-shield.com

What do you run on the line?

Hit reply. A welder reads it.

Made by welders, for welders

Straight question

What do you run?

Stick, TIG, fitting, helping. Hit reply and tell us what you run and what gear keeps failing on you. A welder reads every one.

Here's what guys pair up most:

Welding caps$16.99Shop

Leather arm pad$125Shop

FR shirts$65Shop

Shop best sellers

¿Prefieres recibir esto en español? Responde ES.

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. A reply is the strongest signal Gmail reads. It also tells us what to build the next drop around. The Spanish line is proposed: it sets a language tag so Valley customers can get Spanish versions.

Flow 02 of 05 · 5 emails + 1 SMS designed

Abandoned checkout

Someone typed in their email, got to shipping, and left. This is the money flow. Three emails and one text over 72 hours.

Trigger

Started Checkout (Shopify). Fires once they enter an email at checkout.

Filters

Placed Order zero times since starting this flow. Not in this flow in the last 7 days.

Timing

Email 1 at 1 hour, SMS at 4 hours, Email 2 at 24 hours, Email 3 at 72 hours.

Goal

Recover the order. Carts over $150 (hood size) get a human, call-us touch. Smaller carts get speed and add-ons.

KPI target · Typical range

An abandoned checkout flow recovers about 5 to 15% of abandoned checkouts. Open rates usually run 40 to 55%. Industry ranges.

Flow canvasTrigger Email SMS Delay Split

TriggerStarted CheckoutExit if order placed

Wait 1 hour

Email 1Your gear's still in the cart

Wait 3 hours

SMSCart saved. Order today, ships next business day

Wait 20 hours

Conditional splitCheckout value $150 or more?

Yes: $150+Email 2AQuestions on fit or lens? Call us

Wait 2 days

Email 3ALast call on your pancake

No: under $150Email 2BNeed it before the next job?

Wait 2 days

Email 3BLast one from us on this

Exit: order placed or 72 hours

Klaviyo skips the SMS step for anyone without SMS consent, so no extra split is needed there.

Every message, designed

Email 1 1 hour

Rod Shieldinfo@rod-shield.com

Your gear's still in the cart

Saved it for you. Finish up and it ships next business day.

Made by welders, for welders

You left something

Your gear's still here.

Looks like you got pulled away. We saved your cart.

Your cart

Carbon fiber pancake welding hoodGoggle style box$179.99

Blue welding lens2 x 4.25$79.99

Finish my order

Ships next business day
USPS, UPS or FedEx, 2 to 8 days anywhere in the US
Local pickup in Edinburg

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Short, no pressure, cart front and center. Cart contents shown here are an example: Klaviyo fills in the real items. Prices in the example use real listed prices and ranges.

SMS 4 hours

RSRod ShieldText message

Rod Shield: Your cart's saved. Order today and it ships next business day. Finish here: rod-shield.com/cart Reply STOP to opt out.

Delivered

Why this text. One text only. SMS opens fast, so it goes out the same day while the cart is fresh.

Email 2A 24 hours, carts $150+

Rod Shieldinfo@rod-shield.com

Questions on fit or lens? Call us

A welder picks up. (956) 605-7846.

Made by welders, for welders

From the shop in Edinburg

Not sure? Call a welder.

A pancake is a real buy. If something's holding you up, call us. We'll tell you straight.

Balsa or goggle box?: Balsa is the classic. Goggle seals tighter to your face.
Lens size: 2 x 4.25. Blue, fixed shade blue and auto darkening all fit.
All sales final: So we'd rather answer questions now. Damaged or wrong item? Email us within 30 days.

Call (956) 605-7846

Back to my cart

Mon to Fri 10 to 6, Sat 10 to 3. Or email info@rod-shield.com.

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Big carts stall on questions, not price. The return policy is all sales final, so we put it out in the open and offer a phone call instead of hiding it. That builds trust.

Email 3A 72 hours, carts $150+

Rod Shieldinfo@rod-shield.com

Last call on your pancake

Then we'll stop bugging you.

Made by welders, for welders

Last one

Still want it?

This is the last reminder on your cart. If you're ready, it ships next business day.

Proposed offer. Not approved yet.

Free flip up attachment ($39.99) on carts over $150.

Your cart

Carbon fiber pancake welding hoodGoggle style box$179.99

Finish my order

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. The only incentive in this flow sits in the last email, and only on big carts. It's a product add-on, not a percent off. Marked proposed until Bernardo signs off.

Email 2B 24 hours, carts under $150

Rod Shieldinfo@rod-shield.com

Need it before the next job?

Order today, out the door next business day.

Made by welders, for welders

Get it on the truck

Need it before the next job?

Order today and it leaves the shop next business day. Shipping runs off weight, starting at $10 for orders under 6 lbs.

Your cart

50 lb welding rod container$54.99

Guys usually toss these in:

Pull magnet$14.99Shop

Welding caps$16.99Shop

Finish my order

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Smaller carts are usually consumables someone needs soon. Speed is the hook. The add-ons are cheap and tied to what's already in the cart.

Email 3B 72 hours, carts under $150

Rod Shieldinfo@rod-shield.com

Last one from us on this

Your cart's still saved if you want it.

Made by welders, for welders

Last reminder

Your cart's still saved.

No games, no countdown clock. If you still need it, it's one click away. If you went another way, no hard feelings.

Finish my order

Questions? (956) 605-7846 or info@rod-shield.com.

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. No fake urgency. Blue collar buyers can smell it. A plain last touch keeps the brand honest and still picks up stragglers.

Flow 03 of 05 · 2 emails designed

Browse abandonment

They looked at a product page and left without starting checkout. Two emails that bring that exact product back.

Trigger

Viewed Product (Shopify onsite tracking). Only works on known profiles, which is why the popup matters.

Filters

Started Checkout zero times and Placed Order zero times since starting. Not in this flow in the last 14 days.

Timing

Email 1 at 2 hours. Email 2 one day later.

Goal

Get them back to the product page and into checkout. Hand off to the checkout flow from there.

KPI target · Typical range

Browse abandonment flows usually see 40 to 55% opens and a 0.5 to 2% placed order rate per recipient. Lower than checkout, but it hits far more people. Industry ranges.

Flow canvasTrigger Email SMS Delay Split

TriggerViewed ProductExit on checkout or order

Wait 2 hours

Email 1Still looking at the pancake?

Wait 1 day

Email 2Talk to a welder before you buy

Exit or hand off to Checkout flow

Every message, designed

Email 1 2 hours

Rod Shieldinfo@rod-shield.com

Still looking at the pancake?

Here it is again. Ships next business day.

Made by welders, for welders

Saw you looking

Still thinking it over?

Carbon fiber pancake welding hoodFrom $129.99

Carbon fiber shell
Your pick of balsa wood box or goggle style box
Takes a 2 x 4.25 lens

Take another look

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. One product, the one they looked at. Klaviyo drops in the viewed item automatically. The pancake hood is shown here as the example.

Email 2 Day 2

Rod Shieldinfo@rod-shield.com

Talk to a welder before you buy

Straight answers on boxes, lenses and shipping.

Made by welders, for welders

Straight answers

Questions? We weld too.

What lens fits?: 2 x 4.25. Blue welding lens $79.99, fixed shade blue $129.99, auto darkening $74.99.
How fast does it ship?: Next business day. 2 to 8 days to all 50 states.
Can I pick up?: Yes. 4623 S Alamo Rd Suite 110, Edinburg TX.

★★★★★
"The welding caps are probably my favorite, though. They're light, but also seem very durable."
Paul F.

Blue welding lens$79.99Shop

Auto darkening lens$74.99Shop

Flip up attachment$39.99Shop

Shop hoods and lenses

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Second touch answers the questions that stop people from buying online. The quote is a trimmed line from Paul F.'s real review.

Flow 04 of 05 · 6 emails designed

Post-purchase

The order is in. Now we make sure they set it up right, leave a review, and come back for the next piece.

Trigger

Placed Order (Shopify).

Filters

Skip if the order was refunded or cancelled. Shopify still sends the receipt; these emails are on top of it.

Timing

Email 1 at 1 hour. Email 2 on day 3 (pancake buyers only). Email 3 on day 14. Email 4 on day 21, split by what they bought.

Goal

Fewer setup headaches, more reviews, and a second order. Repeat buyers are where the margin is.

KPI target · Typical range

Post-purchase emails usually open at 50 to 70%. Review requests typically turn 5 to 10% of buyers into reviews. Cross-sell emails usually land a 1 to 3% placed order rate. Industry ranges.

Flow canvasTrigger Email SMS Delay Split

TriggerPlaced OrderExit if refunded

Wait 1 hour

Email 1Order's in. Ships next business day

Wait 2 days

Conditional splitOrder has a pancake hood?

YesEmail 2How to set up your pancake

Skip. No setup email.

Wait until day 14

Email 3How's it holding up?

Wait 7 days

Conditional splitWhat did they buy?

HoodEmail 4ALens, flip up, band

Rod canEmail 4BMagnet, caps, gaskets

Anything elseEmail 4CBest sellers

Then into Winback at day 60

Every message, designed

Email 1 1 hour

Rod Shieldinfo@rod-shield.com

Order's in. Ships next business day.

Here's exactly what happens next.

Made by welders, for welders

Thanks for the order

Order's in. Here's what's next.

Next business dayYour order leaves the shop in Edinburg.
TrackingYou'll get a tracking number by email.
2 to 8 daysUSPS, UPS or FedEx to your door, all 50 states.

Picking up local? We'll let you know when it's ready. Mon to Fri 10 to 6, Sat 10 to 3.

Something show up damaged or wrong? Email info@rod-shield.com within 30 days and we'll make it right.

View my order

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Sets expectations so nobody calls asking where their order is. The damaged or incorrect item policy is stated exactly as it is on the site.

Email 2 Day 3, pancake buyers

Rod Shieldinfo@rod-shield.com

How to set up your pancake

Box, lens, band. Two minutes.

Made by welders, for welders

Setup guide

Set up your pancake right.

1. Know your box: Balsa wood box or goggle style box. Whichever you picked, check the fit before you strike an arc.
2. Drop in the lens: Lens size is 2 x 4.25. Seat it flat in the holder.
3. Snug the band: Adjust so it holds without pinching. Worn out band? Replacement is $29.99.

Pancake replacement band$29.99Shop

Pancake goggle replacement$59.99Shop

Blue welding lens$79.99Shop

Questions? Call the shop

Lens issue? We have a warranty claim process. Email info@rod-shield.com.

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Only hood buyers get this. Fewer setup mistakes means fewer support calls and fewer bad reviews. The button points to their Facebook, where the audience already is.

Email 3 Day 14

Rod Shieldinfo@rod-shield.com

How's it holding up?

Two weeks in. Tell other welders the truth.

Made by welders, for welders

Two weeks in

How's it holding up?

You've had it a couple weeks on the job. Tell other welders straight: good, bad, whatever. One tap below.

★1★2★3★4★5

★★★★★
"I've ordered from Rod Shield a few times now, and I've had a good experience every time."
Paul F., what a review looks like

Leave a review

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Day 14 gives them time to actually use it on the line. Star taps go straight into a review app on the new Shopify store (Klaviyo Reviews or similar).

Email 4A Day 21, bought a hood

Rod Shieldinfo@rod-shield.com

Finish out your pancake

Lens, flip up and a spare band.

Made by welders, for welders

Built for your hood

Finish out your pancake.

The three things hood buyers come back for:

Blue welding lens$79.99Shop

Flip up attachment$39.99Shop

Pancake replacement band$29.99Shop

Shop hood add-ons

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

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Why this email. Cross-sell matched to the hood. All three fit what they already own, so it's an easy yes.

Email 4B Day 21, bought a rod can

Rod Shieldinfo@rod-shield.com

Keep the can sealed

Magnet, caps and gaskets for the rod can.

Made by welders, for welders

For your rod can

Keep the can sealed.

Lids take a beating. Swap the caps and gaskets before your rods take on moisture.

Replacement caps and gasketsShop sizesShop

Pull magnet$14.99Shop

Welding caps$16.99Shop

Shop rod can parts

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Rod can buyers get parts that keep the can doing its job, plus the cheap stuff that rides in the same truck.

Email 4C Day 21, everyone else

Rod Shieldinfo@rod-shield.com

What other welders grab next

The saddle template, caps and the arm pad.

Made by welders, for welders

Next up

What guys grab next.

12" branch saddle template$59.99Shop

Welding caps$16.99Shop

Leather arm pad$125Shop

Shop best sellers

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Catch-all branch leads with the store's #1 item.

Flow 05 of 05 · 3 emails designed

Winback and replenishment

Lenses scratch, gaskets wear out, caps get lost. This flow catches buyers before they go buy it somewhere else.

Trigger

Placed Order, then wait 60 days.

Filters

Placed Order zero times since starting this flow. Exits the moment they buy again.

Timing

Email 1 at day 60, Email 2 at day 90, Email 3 at day 120.

Goal

Second and third orders. Then quietly stop mailing people who never open, so inbox placement holds for everyone else.

KPI target · Typical range

Winback flows usually bring back 1 to 3% of lapsed buyers. The bigger win is list health: suppressing dead profiles protects deliverability. Industry ranges.

Flow canvasTrigger Email SMS Delay Split

TriggerPlaced OrderExit on any new order

Wait 60 days

Email 1Lens looking cloudy?

Wait 30 days

Email 2New art drop. You're early.

Wait 30 days

Email 3Still want to hear from us?

Conditional splitOpened or clicked in 120 days?

Yes

Stay on list. Gets campaigns and drops.

Suppress. Protects inbox placement.

Every message, designed

Email 1 Day 60

Rod Shieldinfo@rod-shield.com

Lens looking cloudy?

Spatter adds up. Swap it before it costs you a weld.

Made by welders, for welders

Time to restock

Lens looking cloudy?

Two months of spatter adds up. Same with cap gaskets and the stuff that walks off the truck. Restock before you're stuck on a job.

Auto darkening lens$74.99Shop

Blue welding lens$79.99Shop

Fixed shade blue lens$129.99Shop

Replacement caps and gasketsShop sizesShop

Welding caps$16.99Shop

Pull magnet$14.99Shop

Restock my gear

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Replenishment, not a guilt trip. Consumables are the natural reason a welder comes back.

Email 2 Day 90

Rod Shieldinfo@rod-shield.com

New art drop. You're early.

Past customers see it before Facebook does.

Made by welders, for welders

Early access

New art drop. You're early.

Next limited art pancakeExample image

Past customers get the link before it posts on Facebook. When a run is gone, it's gone.

Proposed offer. Not approved yet.

48 hour early access for past buyers on every limited art drop.

See the drop

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. The VIP angle. Early access costs nothing and makes buyers feel like insiders. Proposed: needs a drop calendar from Rod Shield. Hero image is a placeholder for whatever art drops next.

Email 3 Day 120

Rod Shieldinfo@rod-shield.com

Still want to hear from us?

One click keeps you on the list.

Made by welders, for welders

Straight up

Still want these?

We only want to email welders who want to hear from us. Tap below and you stay on the First Dibs list for new drops.

Keep me on the list

Proposed offer. Not approved yet.

Free pull magnet ($14.99) on your next order if you stay.

No tap, no problem. We'll stop sending these.

Rod Shield · 4623 S Alamo Rd Suite 110, Edinburg TX 78543

(956) 605-7846 · Mon to Fri 10 to 6, Sat 10 to 3

Unsubscribe · Update preferences

Why this email. Honest sunset email. People who click stay. People who ignore it get suppressed, which keeps Rod Shield out of spam folders.

Offers

Nothing gets discounted without Bernardo's OK

Every offer above is tagged Proposed. We lead with levers that don't cut margin: a free lens with a hood, early access to art drops, next business day shipping. Percent-off codes are a last resort, not the plan.

Language

Spanish versions for the Valley

A big part of the audience is bilingual. We'd tag language on signup and build Spanish versions of the top flows (welcome and checkout first) once Rod Shield approves the copy.

Build order

Money flows first

Week 1: list import from Square, popup, welcome and abandoned checkout. Week 2: browse and post-purchase. Week 3: winback, SMS compliance and the first round of subject line tests.

Next: see where it all lives.

View the new store Back to the game plan